In this episode of DealMachine's Thought Leader Spotlight Series, Matt Kamp interviews Noah Parks about how data, AI, and smart digital strategies are transforming real estate investor marketing. Want the full story? Watch the full interview below:
In today’s fast-changing market, real estate investors need smarter marketing strategies to stay competitive.
This blog explores how to use AI, big data, and digital advertising tools to generate motivated seller leads, avoid costly mistakes, and scale your business with confidence. Host Matt Kamp of DealMachine speaks with marketer and business developer Noah Parks about what works now, what is coming next, and how to avoid common mistakes.
The exchange blends long experience with practical advice and firsthand insight from someone who helped generate over $150 million in revenue for clients. It also highlights why patience, data quality, and clear goals matter more than quick tricks.
Noah Parks didn’t begin his journey as a marketer. Initially on track for medical school with degrees in physiology and chemistry, a tight Christmas budget led him to create homemade candles for his large family. The results were impressive. That success led to a rudimentary e-commerce site back in 1996 before Google existed.
As digital tools evolved, so did Noah’s skills. He created websites and sold products ranging from supplements to martial arts gear. He discovered a universal truth early on: products matter, but marketing moves them.
In the early 2000s, Noah transitioned into agency work, traveling the world from 2004 to 2011 to help entrepreneurs understand and apply online marketing strategies. His focus was clear: teach owners how to expand reach and convert ideas into revenue.
He later worked in healthcare benefits and luxury leather goods. After a startup collapsed during COVID, he was introduced to Brandon Bateman of Bateman Collective. Impressed by Brandon’s foresight, Noah joined the firm to lead business development.
Noah emphasizes the importance of starting with a clear end goal. What types of deals do you want? What geographies do you serve? How many monthly deals can your team handle?
“It’s really important to understand what you want. What are your goals? Let’s work backwards and reverse engineer a strategy for you.”
Too many investors dive into marketing without basic clarity. That often leads to wasted spend from bidding on the wrong keywords or targeting rural areas they don’t serve. Instead, they should align targeting, messaging, and budgets to real-world capacity.
Noah advises using radius targeting instead of broad counties. A smart tip? Check NASA’s Blue Marble nighttime map, target where lights (and people) are clustered.
AI can only pull from what already exists. It doesn't create new data, it organizes and repackages what's available. That means real estate investors who want AI-powered platforms to favor them must publish useful, relevant content now.
AI tools like ChatGPT, Gemini, and Grok are already absorbing a growing share of search queries. Noah believes that while current motivated seller avatars aren’t there yet, future sellers will increasingly use AI tools to search for solutions.
Google is preparing to launch AI Max, an AI-driven PPC platform. While it’s still in limited beta, one thing is clear: it will reward accounts with deep, high-quality data histories.
That’s why Bateman Collective's approach is ahead of the curve. They pool anonymized data across clients, giving new advertisers the advantage of millions in historical ad spend to train AI and reduce learning curves.
Noah recommends considering digital marketing when your business consistently closes at least one deal per month. That suggests there’s process maturity and revenue stability to support inbound channels.
He advises committing four to six months to any PPC initiative. Digital channels fluctuate month-to-month, but long-term trends tell the real story. Running PPC and Facebook Ads together can balance out these cycles.
Avoid generic, county-wide targeting. Use mile-radius targeting around areas with the most activity and conversion potential. Match your targeting strategy to your ideal deal type and location. Avoid targeting mobile homes or rural zones unless they fit your acquisition model.
Bateman Collective uses a unique bid strategy that aggregates performance data across campaigns while maintaining client privacy. This lets new clients benefit from an extensive history of high-performing campaigns.
For example, even if you’re starting with zero ad spend, your campaign might be powered by $30–40 million in collective data. That gives Google's algorithm a head start, allowing quicker and more accurate targeting.
Parks strongly recommends every investor optimize their Google Business Profile (GBP). It's a free and often-overlooked asset that drives inbound leads from local searches like "sell my house fast."
GBP Optimization Checklist:
These steps tell Google who you are, where you operate, and what problems you solve, increasing visibility in local search results.
SEO is not dead. It's evolving. Google and AI tools still rely on structured, relevant, and localized content. Build pages that target common pain points:
Use plain language, feature real stories, and include clear calls-to-action.
Ensure your site structure includes internal links that guide visitors and bots through your content. Incorporate local references and images whenever possible.
Digital marketing works, but only with consistency and clarity. The investors who win understand their goals, publish great data, and give AI systems time to learn and optimize.
Use a mix of PPC, SEO, and Facebook Ads. Create landing pages focused on specific seller problems like inheritance or foreclosure.
AI Max is Google's AI-driven PPC platform. It favors accounts with strong historical data and can improve campaign performance through advanced automation and data insights.
Once you’re consistently closing one deal a month. That shows your business is stable enough to scale.
Both work well. SEO builds long-term visibility and trust, while PPC offers immediate traffic and testing flexibility. A combined strategy is often most effective.
It’s a free listing that shows in local searches. When optimized, it can drive organic leads from search terms like "sell my house fast."
Use a mix of PPC, SEO, and Facebook Ads. Create landing pages focused on specific seller problems like inheritance or foreclosure.
AI optimizes targeting and automates parts of the funnel, but it depends on your data. Publish clean, local content and maintain strong ad accounts.
Once you’re consistently closing one deal a month. That shows your business is stable enough to scale.
Absolutely. SEO creates long-term visibility with minimal monthly cost. It also feeds AI platforms quality signals.
It’s a free listing that shows in local searches. When optimized, it can drive organic leads from search terms like "sell my house fast."