Wholesale real estate investing might seem simple at first glance, but real success depends on key decisions made early on. Chris Logan, a seasoned investor and coach, outlines a practical and repeatable approach that both beginners and experienced wholesalers can follow.
His method removes guesswork and emphasizes a system built around smart market selection, low-cost marketing, buyer-first prospecting, and consistent follow-through. With the right mindset and daily effort, anyone can succeed in this business.
When choosing where to wholesale, focus on areas that can support steady deal flow. Chris recommends starting your research with two essential metrics:
These two data points filter for markets with enough demand and accessible inventory. This approach minimizes mistakes and improves your chances of building a repeatable business.
Wholesaling laws vary by state. Some states require a license. Others have restrictions on contract assignments or advertising. Chris advises checking with a real estate attorney or mentor to confirm the laws in your state before you begin marketing or signing contracts.
Staying compliant protects your business, your sellers, and your reputation.
You don’t need a large-scale operation. You just need a lean team that helps you move fast:
In this episode of the DealMachine Real Estate Investing Podcast, Chris breaks down his full wholesaling framework with real-world examples, mindset shifts, and tactical steps. Want to hear the full interview? Watch the full episode below:
Chris recommends cold calling for every new wholesaler, regardless of budget. Why?
“Ninety days of cold calling gives you a 10-year education in sales and marketing.”
Real estate wholesaling involves contracting a property below market value and assigning that contract to a cash buyer. You profit from the difference, without owning the property.
Join Facebook groups, search deal posts, and message buyers in the comments. Ask what they're looking for and log their criteria. Aim to collect 50 buyers in your target market.
Cold calling is low-cost, builds valuable communication skills, and gives instant feedback. It teaches you how to talk with sellers, a skill that will improve all other marketing channels.
Target senior owners, tired landlords, out-of-state owners, vacant homes, and properties with code violations or tax liens. These lists often signal urgency and a real need to sell.
Ask about their timeline, condition of the property, and most importantly, why they want to sell. When the reason is strong, the seller is usually flexible on terms and price.
Yes! Wholesaling is one of the few real estate strategies that doesn't require money or credit up front. You simply get properties under contract and assign them to cash buyers for a profit. Success depends more on knowledge, consistency, and relationship-building than on upfront capital.