Meet Alma. DealMachine's Real Estate AI Assistant for Smart Investing

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Work with DealMachine.

DealMachine members will be inspired by our insanely simple software for finding real estate deals and scaling their real estate business. We are committed to supporting members by providing the highest quality product that we always innovate on ahead of the competition. Our members feel refreshed by our helpful content and lack of aggressive sales tactics. We strive to grow with our members by being members ourselves, investing in real estate, and practicing what we preach.

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Logos & Icons

DealMachine Logo:
DealMachine Icon:

DealMachine Logo:

DealMachine Logo Usage Guidelines:

  • The primary logo is only to be used over white or light-colored backgrounds.

  • The reverse primary (white) logo is to be used over dark backgrounds or photos.

  • The color of these logos is not to be altered.

  • There should be sufficient clear space around the logo.

  • The logo may be resized, but it must retain its original proportion.

  • This logo is not to be used to represent an affiliation with DealMachine without consent.

  • The icon should not be displayed directly next to the logo.

When using text to display the company name, care should be taken to ensure proper punctuation is used:

Correct: DealMachine
Incorrect: Deal Machine, Dealmachine, dealmachine

Color Guidelines

Primary Colors:
#31CCE5
Primary
#31CCE5 - #4EE8C3
Gradient
#324B50 - #30706E
Gradient 2
Secondary Colors:
#004E64
#f2633a
#4EE8C3
#B24C63
#324B50
#627C81

Typography Guidelines

Headlines:
Aa Raleway Light - 200
Download Google Fonts
Aa Raleway Bold - 700
Download Google Fonts
Body:
Aa Open Sans Book - 300
Download Google Fonts
Aa Open Sans Bold - 700
Download Google Fonts

DealMachine Voice

 

  • Educational and helpful first on learning more about Real Estate Investing with a friendly, but direct vibe.

  • We tell stories of success, share actionable step-by-step content,  and address key areas of doubt and hesitation on these areas.

  • People come away from our interactions feeling more informed and confident in their ability to be great real estate investors.

  • Informative

  • Calm and cool

  • Sets realistic expectations rather than overhyping empty claims of ROI and Profits

  • Real-world over hype. Example: "There's an underground way to get your own list of secret properties FAST." Emily Enterprise's interpretation as a reader: Driving for dollars is well known. That isn't really underground. What I would write instead: "There's a method you probably dismissed because you think it's only for beginners. Only the most PROACTIVE operators are doing it..."

  • Subscribers to the DealMachine are referred to as "members." Alternate ways of addressing members are "DealMachine Family," "fam," or "DealMachine Community."