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Logos & Icons

DealMachine Logo:
DealMachine Icon:

DealMachine Logo:

DealMachine Logo Usage Guidelines:

  • The primary logo is only to be used over white or light-colored backgrounds.
  • The reverse primary (white) logo is to be used over dark backgrounds or photos.
  • The color of these logos is not to be altered.
  • There should be sufficient clear space around the logo.
  • The logo may be resized, but it must retain its original proportion.
  • This logo is not to be used to represent affiliation with DealMachine without consent.
  • The icon should not be displayed directly next to the logo.

When using text to display the company name, care should be taken to ensure proper punctuation is used:
Correct: DealMachine
Incorrect: Deal Machine, Dealmachine, dealmachine

When using the DealMachine mission statement, care should be take to ensure proper capitalization is used with a raised trademark :
Correct: Give Everyone the Power of Real Estate Investing™
Incorrect: Giver everyone the power of real estate investing

Color Guidelines

Primary Colors:
#31CCE5
Primary
#31CCE5 - #4EE8C3
Gradient
#324B50 - #30706E
Gradient 2
Secondary Colors:
#004E64
#f2633a
#4EE8C3
#B24C63
#324B50
#627C81

Typography Guidelines

Headlines:
Aa Raleway Light - 200
Download Google Fonts
Aa Raleway Bold - 700
Download Google Fonts
Body:
Aa Open Sans Book - 300
Download Google Fonts
Aa Open Sans Bold - 700
Download Google Fonts

DealMachine Voice

  • Educational and helpful first on learning more about Real Estate Investing with a friendly, but direct vibe.
  • We tell stories of success, share actionable step-by-step content,  and address key areas of doubt and hesitation on these areas.
  • People come away from our interactions feeling more informed and confident in their ability to be great real estate investors.
  • Informative
  • Calm and cool
  • Sets realistic expectations rather than overhyping empty claims of ROI and Profits
  • Real-world over hype. Example: "There's an underground way to get your own list of secret properties FAST." Emily Enterprise's interpretation as a reader: Driving for dollars is well known. That isn't really underground. What I would write instead: "There's a method you probably dismissed because you think it's only for beginners. Only the most PROACTIVE operators are doing it..."
  • Subscribers to the DealMachine are referred to as "members." Alternate ways of addressing members are "DealMachine Family," "fam," or "DealMachine Community."