If you’ve ever wondered how people make big money in real estate wholesaling, CJ’s story is one you need to hear.
In just five years, he turned a small side hustle with his wife into a thriving business, closing hundreds of wholesale real estate deals across Rhode Island and Massachusetts. His journey shows what’s possible with smart marketing, the right team, and a strong work ethic.
Watch CJ Moss explain how he went from rental investor to full-time wholesaler and how his team now closes $60K deals across New England.
CJ’s original goal was to earn passive income through multifamily rentals. But to get started, he needed quick cash.
He started wholesaling real estate to fund rental purchases but quickly found that wholesaling was more profitable and easier to scale than managing aging rental units.
CJ uses a mix of marketing strategies to find motivated sellers, including:
Direct mail
TV commercials
Radio ads
Postcards
Billboards
Even though some methods don’t bring fast returns, they increase recognition. When sellers meet CJ’s wife, they often already trust her because of the commercials she stars in.
As his business grew, CJ struggled with hiring. Letting people go too quickly created fear and uncertainty on his team.
Bringing in a sales director with corporate experience helped CJ build better systems, like performance improvement plans and clearer expectations.
Early on, CJ and his wife clashed by bringing work home. Now, CJ handles vision and leadership while his wife focuses on closing deals.
Many wholesalers go national. CJ prefers to go deep in local markets like Rhode Island and Southern Massachusetts.
He’s now preparing to grow into Connecticut and New Hampshire, focusing on becoming the go-to name in each area before expanding further.
CJ aims to close 6 to 7 wholesale deals every week by hiring highly experienced professionals who can perform at a high level.
To reduce risk, CJ is exploring recurring income sources like private lending so the business doesn’t rely only on deal flow.
CJ’s journey shows that real estate wholesaling can be a powerful way to build a profitable business. He started small, adapted quickly, and now runs a team that consistently delivers results.
If you're thinking about starting in wholesaling real estate, follow CJ’s lead. Focus on systems, marketing, and building a reliable team.
Real estate wholesaling is when someone finds a distressed property, puts it under contract, and then sells the rights to that contract to another buyer for a fee.
It’s a way to make money in real estate without owning the property.
Profits vary, but many property wholesalers make anywhere from $5,000 to $60,000 per deal. CJ’s business averages $60,000 per deal by targeting high-demand areas in New England.
CJ uses a mix of direct mail, cold calls, radio ads, and TV commercials. These strategies help him reach homeowners who need to sell quickly, often due to financial hardship, property condition, or life changes.