If you’ve ever wondered how people make big money in real estate wholesaling, CJ’s story is one you need to hear.
In just five years, he turned a small side hustle with his wife into a thriving business, closing hundreds of wholesale real estate deals across Rhode Island and Massachusetts. His journey shows what’s possible with smart marketing, the right team, and a strong work ethic.
Watch CJ Moss explain how he went from rental investor to full-time wholesaler and how his team now closes $60K deals across New England.
From Rentals to Real Estate Wholesaling
Why CJ Started with Rental Properties
CJ’s original goal was to earn passive income through multifamily rentals. But to get started, he needed quick cash.
The Shift to Wholesaling Houses
He started wholesaling real estate to fund rental purchases but quickly found that wholesaling was more profitable and easier to scale than managing aging rental units.
CJ’s Real Estate Marketing Strategy That Works
Marketing Channels Used to Find Motivated Sellers
CJ uses a mix of marketing strategies to find motivated sellers, including:
-
Direct mail
-
TV commercials
-
Radio ads
-
Postcards
-
Cold calling
-
Billboards
How Brand Awareness Boosts Trust
Even though some methods don’t bring fast returns, they increase recognition. When sellers meet CJ’s wife, they often already trust her because of the commercials she stars in.
Building a Real Estate Wholesaling Team
Early Hiring Mistakes
As his business grew, CJ struggled with hiring. Letting people go too quickly created fear and uncertainty on his team.
The Turnaround: Hiring with Purpose
Bringing in a sales director with corporate experience helped CJ build better systems, like performance improvement plans and clearer expectations.
Working with a Spouse in Business
Early on, CJ and his wife clashed by bringing work home. Now, CJ handles vision and leadership while his wife focuses on closing deals.
Going Deep in Local Real Estate Markets
Staying Local Instead of Going Virtual
Many wholesalers go national. CJ prefers to go deep in local markets like Rhode Island and Southern Massachusetts.
Plans to Expand Into Nearby States
He’s now preparing to grow into Connecticut and New Hampshire, focusing on becoming the go-to name in each area before expanding further.
CJ’s Long-Term Real Estate Business Strategy
Reaching “Consistent Excellence”
CJ aims to close 6 to 7 wholesale deals every week by hiring highly experienced professionals who can perform at a high level.
Building Recurring Revenue for Stability
To reduce risk, CJ is exploring recurring income sources like private lending so the business doesn’t rely only on deal flow.
Key Takeaways from a Real Estate Wholesaling Success Story
CJ’s journey shows that real estate wholesaling can be a powerful way to build a profitable business. He started small, adapted quickly, and now runs a team that consistently delivers results.
If you're thinking about starting in wholesaling real estate, follow CJ’s lead. Focus on systems, marketing, and building a reliable team.
Frequently Asked Questions
What is wholesaling?
Real estate wholesaling is when someone finds a distressed property, puts it under contract, and then sells the rights to that contract to another buyer for a fee.
It’s a way to make money in real estate without owning the property.
How much can you make wholesaling real estate?
Profits vary, but many property wholesalers make anywhere from $5,000 to $60,000 per deal. CJ’s business averages $60,000 per deal by targeting high-demand areas in New England.
How do you find motivated sellers?
CJ uses a mix of direct mail, cold calls, radio ads, and TV commercials. These strategies help him reach homeowners who need to sell quickly, often due to financial hardship, property condition, or life changes.
