Seven years ago, Laz Perez made a bold move: he left his full-time job to become a Miami real estate investor.
Starting with small auction properties, he slowly built a business from the ground up by learning from experience, both good and bad.
Today, Laz closes more than 160 real estate deals per year across Florida. His growth story is a valuable case study for anyone interested in real estate investing or looking to scale a high-volume investment business.
Laz Perez is now one of the most active real estate investors in Miami, running a business that completed more than 160 transactions in the past year.
With plans to scale even further, his story offers key insights into what it takes to succeed in a competitive market like South Florida.
His investment strategies include:
In Miami, his wholesale assignment fees average $30,000 to $35,000. Across Florida, the average is around $23,000, highlighting the profitability of being a Florida real estate investor with the right model.
Watch this video where Laz shares how he got started and scaled his business to 160+ deals per year.
Before going out on his own Laz worked at a real estate investment firm handling acquisitions. That experience shaped his understanding of deal flow, but his first solo flip pushed him toward marketing and systems.
"I tried to do the fix and flip to realize I'm a marketing guy. I'm a data guy. I'm better suited for generating leads."
A difficult property in Miami Shores became the turning point:
"That deal didn’t make money, but it showed me I needed structure to grow as a real business."
In 2019, Laz stopped chasing one-off deals and started focusing on scalable lead generation. This is when he began to evolve from a solo operator into a true Miami real estate entrepreneur.
He started with outbound strategies:
Then he pivoted to inbound marketing:
"Cold calling works, but it's a grind. Inbound leads are hotter and keep our team excited."
For Laz, success isn’t just about deals. It’s about building a business that impacts lives.
"The high point is seeing what our team members make. They’re buying homes, getting married, and growing their families."
His approach to team building:
"Top talent will take your business places you didn’t think possible."
The market is shifting. Interest rates are higher. Buyers and sellers are more cautious. But Laz stays ahead by being hyper-local and data-driven.
"Dispositions are at the forefront. If you can’t move deals, you're stuck. You have to know your KPIs."
Scaling to 160+ deals didn’t happen by chance. Laz made it possible by building a team that questions and improves everything.
"The best ideas don’t just come from me or my partner. They come from the people who challenge systems."
"The problems I have today are the ones I used to wish for."
Many new Florida real estate investors ask whether they should focus on wholesale real estate or fix-and-flip deals. Laz has done both and he leans toward wholesaling for predictable, scalable income.
Why Wholesaling Wins Right Now:
When Flipping Makes Sense:
For most real estate professionals in 2025, wholesaling is the more sustainable route for growth.
If you're inspired by Laz’s story and want to become a Miami real estate investor, here’s a simplified roadmap to follow.
Laz’s journey shows you don’t need a lot of money, just the right systems, consistency, and commitment.
Use marketing methods like direct mail, cold calling, PPC, and SMS outreach to connect with absentee or distressed homeowners.
It’s a strategy that allows an investor to list a property on the MLS with seller approval and assign it to a retail buyer. It blends wholesaling and retail flipping.
Most earn between $23,000 and $35,000 per deal. In Miami, assignment fees tend to be on the higher end.
Yes, but the risks are higher. Successful flippers know how to manage rehab budgets, timelines, and local demand.
Focus on:
Laz Perez didn’t grow his real estate business overnight. He started small, learned from mistakes, and built a system that works. Today, he’s one of the most successful real estate investors in Miami.
Whether you’re new or already active in the market, Laz’s journey shows how far focus, marketing, and mindset can take you.
"Success isn’t about avoiding problems. It’s about learning to solve bigger ones."