Blog - DealMachine for Real Estate Investing

$12K in 1 Deal? Micah Johnson’s Real Estate Start-Up Story

Written by Maria Tresvalles | Jun 12, 2025 11:45:00 AM

What do you do when your job disappears overnight?

For Micah Johnson, the answer wasn’t panic—it was a pivot. After being laid off from a real estate data company, he didn’t wait for another opportunity to come to him. Instead, he took a risk on a strategy called wholesale real estate—and one smart move later, he walked away with $12,000 in profit.

Micah’s story isn’t just inspiring. It’s proof that with the right mindset, tools, and timing, real estate investing for beginners can lead to real results—even fast ones.

Why Micah Chose Wholesaling Real Estate for Freedom

Micah didn’t jump into wholesaling real estate for beginners just to try something new. He did it because he wanted freedom. After 10 years in the traditional real estate world, his layoff made him rethink everything.

He wanted control over his time and income—no more office hours, no more limits. After researching real estate investing strategies, he learned that wholesale real estate deals don’t require a real estate license or a lot of money to get started. He was all in.

“I want to go where I want, when I want, with who I want, and do what I want.” – Micah Johnson

How Micah Found His First Off-Market Deal

Micah didn’t just sit back and wait for leads. He took action by driving for dollars, a common way to spot distressed properties. He also sent out direct mail for motivated sellers, like postcards. But it was a chance conversation at Office Depot that really paid off.

While asking about real estate contract templates, he met a local realtor who mentioned a pocket listing—a great off-market property lead. The next day, Micah had it under contract.

Using what he’d learned about assigning contracts in wholesaling, he found a buyer quickly and earned his first payday: $12,000.

Want to see how Micah made it happen step by step? Watch this quick video to learn exactly how he closed his first $12K wholesale real estate deal.

Why Transparency Matters in Real Estate Deals

Instead of hiding his plans, Micah told the realtor upfront he was assigning the contract. His honesty built trust and helped the deal move fast. Many beginners worry about being taken seriously, but being upfront actually worked in Micah’s favor.

This approach helped him build long-term relationships with local agents, a huge advantage for anyone starting in residential real estate investing.

Tools That Helped Micah Close His First Wholesale Deal

Micah didn’t rely on chance—he used smart tools. 

He also attended local real estate meetups, which helped him build his buyers list and learn from others in the game. For anyone looking into virtual wholesaling tips or trying to build a team, Micah recommends plugging into your local network early.

“If you know how to do it with them, it’s a really simple deal for them.” – Micah Johnson

How Micah Used His $12K Real Estate Deal Profit

Micah used part of his earnings to build a safety net—something that felt critical after his layoff. The rest went toward celebrating his honeymoon, a reminder that real estate wholesaling isn’t just about money—it’s about lifestyle.

His smart choices highlight a key benefit of passive income through real estate: freedom. It’s not just about the check—it’s what that check can do for your life.

Wholesaling Tips for Real Estate Beginners

Micah’s story is filled with lessons for new investors. If you're just starting out or exploring how to get into real estate without a license, here are four tips to keep in mind:

  1. Ask for Help
    Learn from people already doing it. Join meetups, follow online communities, and don’t be afraid to ask questions.

  2. Use the Right Tools
    Tools like DealMachine make a huge difference when trying to find off-market deals or build a buyer list.

  3. Stay Positive Through Setbacks
    Not every seller will say yes. Not every deal will work out. Keep pushing. The next one might be your breakthrough.

  4. Be Transparent
    Whether you're working with sellers, agents, or buyers, honesty builds trust—and trust closes deals.

Believe in Yourself First

Micah’s story proves you don’t need a license, a huge budget, or years of experience to succeed in real estate. What you do need is confidence, the right tools, and a clear plan.

Whether you're exploring wholesaling contracts or starting your virtual wholesaling business, remember: one smart move can change everything.

Wholesaling  isn’t just about flipping deals—it’s about flipping your future, one opportunity at a time.