Are you fed up with the grind of working in laundromats, dry cleaners, or fast food restaurants? Do you long for the freedom to do what you want, when you want? This blog narrates an inspiring journey from such mundane jobs to achieving the flexibility and freedom that comes with success in real estate.
Introduction
Alex Peransi’s story is a testimony to the transformative power of real estate investing, from earning at a laundromat to owning one. Learn how Alex leveraged his experiences, utilized the DealMachine software, and scaled his wholesaling business to over 100 transactions a year.
From Humble Beginnings to First Deal
Alex started like many others—working a 9-5 job. He juggled the responsibilities of a program analyst while diving into wholesale real estate part-time. His first deal, a tax foreclosure, came through sheer luck and strategic hustle.
"It was a tax foreclosure sale. Right place, right time. I gave her the hope she needed to get the house paid up and put some money in her pocket."
The Process of Finding the Deal
Alex found his first deal by pulling a tax foreclosure list and using the DealMachine app. He executed a strategy called "driving for dollars," which involves scouting neighborhoods for distressed properties. His persistence paid off when he reached out to a distressed property owner via Instagram, leading to his first $40,000 deal.
Life After the First Deal
That first deal was just the start. Alex continued wholesaling while working part-time until his success enabled him to leap into full-time real estate investing. His journey embodies the dream of many aspiring investors: to trade the conventional 9-5 job for the unpredictable yet rewarding world of real estate.
"You think you're going to have time freedom, and you do, but I'm choosing to allocate my time to grow my own personal wealth and business instead of, you know, Netflix and chilling."
Building a Real Estate Empire
As Alex scaled his operations, he transitioned from a solopreneur to a business owner with a dedicated team. Over time, he constructed a successful model involving:
- Quality Conversations: Ensuring daily interactions with potential sellers.
- Appointments and Referrals: Scheduling multiple weekly appointments and leveraging word-of-mouth referrals.
- Marketing KPIs: Tracking marketing expenses, cost per lead, and cost per contract efficiently.
By his fourth year in the business, Alex was closing over 100 transactions annually, with a 34% profit margin.
Diversifying Investments
Wholesaling opened doors to various investment strategies, including flipping houses and creative financing. Alex even ventured into commercial real estate and business acquisitions. One notable venture was a dry cleaning business bought through seller financing.
"We purchased this dry cleaning company using the same tools that we did wholesaling and flipping."
Boring but Profitable Businesses
Alex discovered that owning mundane but profitable businesses like a dry cleaner could be highly lucrative. By implementing strategic marketing initiatives, he turned a break-even business into a growing asset.
The Future of Alex’s Real Estate Journey
Alex’s next milestones include buying commercial real estate and hiring an executive assistant to manage administrative tasks. His plan involves systematizing processes to ensure sustainable growth and eventually transitioning into the role of a business owner with multiple thriving enterprises.
Conclusion
Alex’s story is a powerful reminder that with determination, strategic planning, and the right tools, anyone can transform their financial future through real estate investing. His journey from earning $40,000 on a single deal to managing a full-scale real estate operation serves as an inspiration to all aspiring investors.
