Finding Buyers in Real Estate Wholesaling

Finding Buyers in Real Estate Wholesaling

5 min max read

Venturing into real estate wholesaling and unsure about finding buyers for your properties under contract? This comprehensive blog article delves into a handful of techniques to attract buyers for your wholesale transactions. Whether you're an experienced wholesaler or a newbie, this piece offers crucial insights and tactics to ensure successful deal closures.

Understanding Wholesaling

Before we dive into the methods of finding buyers, let's quickly recap what wholesaling is. Wholesaling is a real estate investment strategy where you secure a property under contract and then assign that contract to another investor for a fee. You don't actually buy the property yourself, but rather act as a middleman between the seller and the buyer.

The key to successful wholesaling is finding buyers who see the value in the property you have under contract. Without buyers, you won't be able to close the deal and make money.

So, how do you find these buyers? Let's explore the different avenues you can take.

Facebook Marketplace

One effective way to find buyers for your wholesale deals is to use Facebook Marketplace. This online platform allows you to post your property listings and reach a broad audience of potential buyers. By sharing the details and photos of the property, you can attract investors who are actively looking for profitable deals.

When posting on Facebook Marketplace, be sure to include all relevant information about the property, such as its location, features, and selling price. You can also mention any potential for renovation or rental opportunities. This will help attract serious buyers who are interested in the potential of the property.

Referrals from Realtors

Another way to find buyers is through referrals from real estate agents. Realtors have an extensive network of buyers and investors who might be interested in your wholesale deals. By building relationships with realtors in your area, you can tap into their network and find potential buyers for your properties.

You can start by reaching out to local realtors and informing them about the wholesale deals you have available. If they have clients who are looking for investment properties, they might be able to connect you with potential buyers. This referral network can be a valuable source of leads and can greatly increase your chances of finding a buyer for your wholesale deals.

Leveraging Social Media

Social media platforms, such as Instagram, can be powerful tools for finding buyers in real estate wholesaling. By sharing your journey and showcasing your wholesale deals, you can attract investors who are interested in real estate investments. Building a following on social media allows you to reach a wide audience and establish yourself as a credible wholesaler.

To effectively use social media to find buyers, it's important to consistently post updates about the properties you have under contract. Share before and after photos, rental income potential, and any other relevant details about the property. Engage with your followers and answer any questions they may have. This will help build trust and credibility, making it more likely for potential buyers to consider your deals.

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Title Companies

A less conventional but effective method of finding buyers is through title companies. Title companies deal with real estate transactions on a daily basis and often have a network of investors who are actively looking for properties. By building a rapport with a title company, you can gain access to their network and connect with potential buyers.

To find title companies that work with investors or specialize in wholesale transactions, you can ask for recommendations at real estate meetups or through other industry professionals. Once you have identified a title company, build a relationship with them by closing a few deals together. Once they are comfortable with your business and the deals you bring, you can ask them if they know any investors who would be interested in purchasing properties like yours.


InvestorLift is an online marketplace specifically designed for buying and selling real estate investment properties. This platform connects wholesalers with investors who are actively looking for properties to purchase. By listing your wholesale deals on InvestorLift, you can reach a targeted audience of potential buyers who are interested in real estate investments.

To use InvestorLift effectively, create compelling listings that showcase the potential of the properties you have under contract. Include detailed information about the property, such as its location, current condition, and potential for ROI. This will attract serious investors who are actively looking for profitable deals.

Cash Transactions List

Another method to find buyers for your wholesale deals is by pulling a list of cash transactions in your target area. You can obtain this list from various sources, such as DealMachine, your title company, or the county records. Once you have the list, skip trace the contact information and reach out to the cash buyers directly.

By cold calling these cash buyers, you can pitch your wholesale deals and gauge their interest. While this method requires more effort and persistence, it can be highly effective in finding buyers, especially if you have compelling deals to offer.

Hedge Funds and iBuyers

Hedge funds and iBuyers can be another source of buyers for your wholesale deals. Hedge funds are investment firms that pool money from multiple investors to purchase real estate properties. iBuyers are companies that use data-driven algorithms to make instant offers on properties without the need for traditional inspections or negotiations.

Some well-known hedge funds and iBuyers that buy properties across regions include SFR Three, Conrex, VineBrook, Wedgewood, Opendoor, Tiber Capital, and Open House. It's worth researching if these companies are active in your target market and reaching out to them to see if they are interested in partnering on your wholesale deals.

Leveraging Personal Connections

Don't underestimate the power of personal connections in finding buyers for your wholesale deals. Talk to your friends and family members about your real estate wholesaling business. They might know someone who is interested in real estate investments or is looking for a passive income opportunity.

By sharing your journey and discussing the potential of real estate investments, you can attract potential buyers who are interested in the opportunities you have to offer. Be prepared to answer any questions they may have and provide them with details about your wholesale deals. Personal connections can be a valuable source of motivated buyers who are eager to invest in real estate.


Finding buyers for your wholesale deals is a crucial step in real estate wholesaling. By utilizing the various methods mentioned above, you can effectively connect with potential investors and close profitable deals. From Facebook Marketplace to leveraging personal connections, each method has its own advantages and can be used depending on your specific situation.

Remember to be diligent in your search for buyers and to continuously build relationships with industry professionals and potential investors. With persistence and a well-executed marketing strategy, you can establish yourself as a successful wholesaler and generate consistent income from your wholesale deals.

Benjy Nichols

About Benjy Nichols

Benjy has been a media specialist at DealMachine for the last 2.5 years. He produces, writes, shoots, and edits our media content for our member's DealMachine and Real Estate education.