Ever wonder if you could turn a small idea into a big business? That’s exactly what Seth and Tori Bolt did. In 2021, they bought a piece of land for $237,000. Just four years later, their short-term rental business—Bolt Farm Treehouse—is worth over $32 million.
They didn’t start with a big team or a fancy budget. What they had was a dream, a strong work ethic, and a creative way to stand out in the world of luxury treehouse rentals. Their story is proof that you don’t need millions to get started in short-term rental investment—just the right plan and the courage to stick with it.
Want to see how Seth and Tori turned their dream into reality? Watch this short video to experience the story behind Bolt Farm Treehouse.
How Bolt Farm Became a Top Treehouse Rental in Tennessee
Seth and Tori wanted to create a space where people could unplug, relax, and enjoy nature. They started with a single luxury treehouse on a quiet property in Tennessee. That one treehouse became the beginning of something much bigger.
Today, Bolt Farm Treehouse is a resort filled with unique places to stay—treehouses, domes, and wellness-focused cabins. Guests aren’t just booking a room; they’re booking an experience. With an average nightly rate of $700 and a 93% occupancy rate, their business is thriving.
Vacation Rental Marketing Strategy: Why Bolt Farm Skipped Airbnb
One key move that helped their business grow was skipping platforms like Airbnb. Instead, they focused on building their own website and booking system. This allowed them to keep more profits and build stronger relationships with guests.
This kind of direct booking model is a smart vacation rental marketing strategy. It gives hosts full control and helps build brand loyalty. For Bolt Farm, it meant creating something people search for by name—not just another listing in a long list of rentals.
Overcoming Short-Term Rental Challenges with Flexibility
Like any business, Bolt Farm had its challenges. They faced legal hurdles, changing regulations, and zoning issues—especially in Charleston County. They had to fight to keep their business running, and in the end, they chose to shift focus to Tennessee.
Their story reminds us that short-term rental investments come with risks. But if you stay flexible and keep learning, you can find your way through tough times.
Lessons Learned: Zoning, Community, and Local Laws
Not every location works for building a rental business. In one project, they ran into local pushback and unexpected rules. It was a hard lesson—but one they’re glad they learned.
Now, they always take time to study the community and local laws before moving forward. It’s a lesson they hope other investors remember.
Creating Emotional Value in Luxury Treehouse Rentals
What makes Bolt Farm stand out is the emotional experience. Guests don’t just stay in a room—they make memories, reconnect with loved ones, and enjoy nature in a way that feels special.
This is where the glamping business's success shines. When people feel something during their stay, they tell their friends and come back again. That kind of word-of-mouth is priceless.
Personal Branding and Design in a Glamping Business
Seth and Tori brought their own strengths into the business. Seth used his background in marketing to build a brand people recognize. Tori used her design skills to make every space feel cozy and unique.
Each unit at Bolt Farm has its own personality—something special that sets it apart. In a crowded market, this kind of thoughtful design makes a huge difference.
Real Estate Education Through Hands-On Workshops
Now that they’ve built something amazing, Seth and Tori are helping others do it too. They host workshops where they teach people how to build their own short-term rental business. These sessions are hands-on and cover everything from design to branding to booking systems.
Whether you're dreaming of a few treehouses or a full resort, these workshops offer real advice from people who’ve done it.
Success Built on Vision and Heart
Seth and Tori didn’t just build a business—they built a brand that people love. From designing cozy treehouses to creating meaningful guest experiences, they’ve turned their dream into a $32 million success story.
Their journey shows what’s possible when you combine vision, hard work, and the right strategies. Whether you’re dreaming of your own glamping business success, or just looking for smart ways to invest in real estate, their story is a great place to start.
If they can do it with one piece of land, maybe you can too.
