Have you ever seen a house go from old and broken to brand new and beautiful? That's what Erick Gydesen does-but on a much bigger scale. He has flipped more than 1,500 properties and helped sell over $700 million worth of real estate.
Flipping houses isn’t just about buying low and selling high. It takes smart planning, creativity, and knowing the market. Erick Gydesen is someone who has mastered it all. His story is full of helpful tips for real estate investors and professionals who want to grow.
A Surprise Meeting That Changed Everything
Erick didn’t plan to work in real estate. During college, a friend asked him to go to a last-minute interview. That meeting introduced Erick to the world of hard money lending.
From there, he learned how to work with real estate developers and rehabbers. These skills helped him move from loan officer to successful investor and agent.
Watch how Erick Gydesen turned a chance interview into a real estate empire—flipping 1,500+ homes with smart strategies and powerful insights.
Flipping Homes with Purpose
Erick’s main company is GG Homes. They buy distressed properties. Some homes are flipped.
Others are listed and sold through Erick’s team. This flexible approach helps them work with many types of properties and clients.
Smart Ways to Grow in Real Estate
Erick believes that doing well in real estate means trying new things. He doesn’t just flip homes. He also:
- Builds more housing by adding units to properties
- Runs a marketing agency that helps about 75 clients across the U.S.
- Invests in rentals, both long-term and short-term rentals, to earn steady income.
These moves help him stay strong even when the real estate landscape changes.
Creative Marketing Strategies That Solve Real Estate Problems
Erick sees problems as chances to grow. When others struggled with direct mail, he found new ways to make it work. He didn’t just survive—he thrived. He turned those lessons into systems that now help other real estate professionals succeed.
"When you're in whatever industry, you'll find problem points. Solve those, and they're valuable to customers—that's what can spawn a lot of businesses."
Using Real Estate Data to Drive Profits
Erick uses smart tools and data to find the best properties to invest in. He also focuses on creative marketing strategies that make his message stand out. This mix helps him get more leads and close more deals.
He follows a simple plan for direct mail success, called DCFL:
- Data: Find the right properties to target
- Creative: Use messages that catch attention
- Frequency: Stay in touch often
- Lead Intake: Respond fast and follow up well
These steps are useful for anyone using direct mail marketing strategies in real estate.
Growing as a Leader
Erick believes great real estate professionals are always learning. He works on understanding his strengths and improving his skills. As his business grows, he focuses on becoming a better leader who can guide and inspire others.
Using KPIs to Scale in the Real Estate Industry
Erick uses Key Performance Indicators (KPIs) to track success. These numbers show what’s working and what needs improvement. For real estate investors, tracking KPIs helps grow smarter and faster.
How to Level Up in Real Estate Investment
Erick shares three big tips for going from a small real estate business to a big one:
- Get good at sales – Selling well is the base of any strong business.
- Build strong leaders – You need a good team as you grow.
- Use data to guide decisions – This helps all parts of your business work better together.
Staying Ahead in the Real Estate Landscape
The real estate landscape is always changing—with new tools, trends, and challenges emerging all the time. But Erick Gydesen proves that with the right mindset, you can not only keep up—you can lead. By staying curious, adapting to market shifts, and focusing on creative marketing strategies, Erick continues to find success while helping others do the same.
His journey is a powerful reminder that success in the real estate industry isn’t just about closing deals. It’s about solving problems, building strong relationships, and growing both personally and professionally. Whether you're just starting or looking to scale your real estate investment business, Erick's story shows what’s possible when you stay committed, flexible, and forward-thinking.
Let Erick Gydesen’s experience inspire you to take action—because the next chapter in your real estate journey could be your most successful yet.
