How to Make $15,000 Per Week with Solar Real Estate Marketing

In today's rapidly evolving market, innovative marketing approaches can yield phenomenal results. Our recent guest shares a blueprint on how he achieves a staggering $15,000 per week, not by closing real estate deals, but by targeting property owners for solar panel installations. Let’s dive into his methods and see how these strategies can be applied broadly across real estate marketing efforts.

Introduction

David Lecko, the creator of DealMachine, has a track record of helping individuals close over 10,000 real estate deals across all 50 states. His platform now extends its influence to solar deals, and this conversation unveils the intersection of solar panel sales and real estate marketing.

Kyle, our guest, runs a successful organization that sells residential solar systems using innovative marketing techniques. Starting with door-to-door sales in 2015, Kyle adapted to various selling methods, especially during the Covid era, which forced many businesses to rethink their approaches.

The Shift from Door-to-Door to Virtual Sales

Kyle began in the trenches, knocking on doors and building his teams through direct marketing tactics. However, Covid restrictions halted door-to-door sales, prompting a strategic pivot to cold calling, social media lead generation, and virtual consultations via platforms like Zoom.

Guerrilla Marketing and Adaptation

Kyle and his team had to innovate when door-to-door sales fell out of favor. By embracing cold calling and social media ads on platforms like Facebook and YouTube, they continued to generate leads and close sales. This illustrated the importance of flexibility in marketing tactics and the ability to leverage different channels to reach potential clients.

Scaling with DealMachine

The introduction of DealMachine's unlimited contact info feature was a game-changer for Kyle's team. Before this, they relied on traditional skip tracing methods, which were costly.

Cost Efficiency

Switching to DealMachine's model saved Kyle's team significant amounts of money. For example, previously spending $7,500 to $15,000 a month on skip tracing 50,000 to 100,000 leads, they now get 300,000 leads for the price of three DealMachine accounts, drastically cutting costs.

Unique Marketing and Sales Approach

Kyle's organization employs a three-step sales process developed from their door-to-door experience but adapted for modern methodologies.

Three-Step Sales Process

1. Cold Callers: A team of 20 cold callers pre-qualifies leads using brief scripts.
2. Skilled Sales Reps: Upon qualification, prospects are handed over to sales reps who explain the solar programs in detail and set appointments.
3. Closers: Experienced closers then take over to finalize the deals.

This structure is efficient, allowing specialization at each stage of the sales process and maximizing conversion rates.

Overcoming Challenges and Finding Success

Kyle's journey wasn't linear. He faced numerous ups and downs, even experiencing homelessness at one point. However, persistence and adaptation led to the creation of a successful sales model.

Inspiration and Drive

Kyle was inspired to join the solar industry after learning from a friend about the lucrative potential. Even though initial success was slow, within a few months, he was making more than his previous job, and over time, he had his first $15,000 week.

The Solar Market Potential

Kyle’s company partners with Freedom Forever, one of the largest solar installers in America. This partnership provides consistency and the ability to expand into multiple states effortlessly.

Working with Installers

The dealer model is prevalent in the solar industry. Installers prefer this model as it involves less risk and overhead, with independent sales teams bringing in deals. Kyle's organization covers the entire sales process before handing off to the installer, ensuring efficiency and client satisfaction.

Targeting the Right Demographic

Kyle’s marketing focuses on the lower middle class, which benefits greatly from $0 out-of-pocket solar programs. These customers often experience immediate cost savings, making them ideal candidates.

Lead Generation and Data Usage

By utilizing various filters such as home value and square footage, Kyle’s team effectively targets the right demographic, further enhanced by DealMachine’s tools. This strategic targeting ensures that marketing efforts are both efficient and effective.

Conclusion

Kyle's success story showcases the power of resilience and innovation in real estate marketing. By leveraging modern tools like DealMachine and adapting to changing market conditions, he has built a thriving solar sales operation. His journey offers valuable lessons for real estate professionals looking to enhance their marketing strategies and achieve significant financial success.