Is Farmland a Good Investment? What Real Estate Entrepreneurs Are Discovering

For many investors, real estate means houses, rentals, or commercial buildings. But there’s another segment of the market growing in popularity: farmland.

As housing markets tighten and competition increases, more investors are asking the question: Is farmland a good investment?

The answer depends on understanding your market, adapting to new opportunities, and learning from those already succeeding in this space. Some real estate entrepreneurs have demonstrated that transitioning from traditional homes to farmland can be both profitable and sustainable, particularly in rural or underserved markets.

Understanding the Power of Demographics

Real estate success is about more than just location. It’s about knowing your target demographic; who’s buying, selling, and investing in your area.

For example:

• Urban buyers may want modern rentals or multi-family properties.
• Rural buyers often look for land, space, and long-term investment potential.

Investors who pay attention to these demographic shifts can spot opportunities before others do. As one investor learned, moving from rural home wholesale real estate to farmland wholesale real estate opened up a whole new market segment that was far less competitive yet full of motivated sellers.

From Rural Housing to Farmland: A Profitable Pivot

One real estate entrepreneur began their journey wholesaling single-family homes in rural areas back in 2018. They would find abandoned or distressed properties, get them under contract, and assign those contracts to local buyers for a fee, all without using personal funds.

Eventually, they noticed something interesting: the same rural markets filled with fixer-upper homes also had farmland owners who were ready to sell. Many of these farms were inherited by heirs who lacked the money or time to maintain them. By adapting and expanding their strategy, this investor discovered a consistent new source of real estate deals.

This story highlights a major lesson for real estate investors: adaptability is everything. The ability to recognize and shift toward what the market wants is often what separates average investors from top performers.

Entrepreneurship and Market Demand

Successful entrepreneurs don’t chase trends; they meet demand.

As David Lecko, founder of DealMachine, often says, “Sell what people want to buy.” His software has helped flippers, land investors, and farm buyers close deals across all 50 states.

That principle applies to farmland, too. While residential property values can fluctuate sharply with the economy, farmland has historically shown steady appreciation and income potential. According to the USDA, U.S. farm real estate values increased 7.4% in 2023, marking another year of stable growth across most regions (USDA, 2023).

When investors understand local demand, whether for farmland, rental units, or development parcels, they can position themselves for long-term success.

Real Estate Insights from the Field

Handling the Unexpected

Every wholesaler or investor knows that things rarely go exactly as planned. One entrepreneur shared a story about visiting a property that looked decent on paper but was in terrible condition in person. The seller had described it as “livable,” but it needed a complete rehab.

Instead of walking away, the investor recalculated the repair costs and adjusted their offer. That kind of flexibility is crucial in both housing and farmland deals.

Evaluating Property Conditions

As one investor put it:

“Sometimes people live in some crazy conditions, and sometimes, I guess, they're not aware of the conditions they live in.”

Whether it’s a rundown farmhouse or an overgrown plot of land, understanding the true condition of the property helps investors make fair and profitable offers. In some rental-heavy cities, regulations require updates before a property can be rented or sold, so factoring in repair costs early protects your margins.

Going Virtual: Closing Deals Across States

When the COVID-19 pandemic hit, many real estate professionals had to rethink their approach. The entrepreneur mentioned earlier began closing virtual deals in states they had never visited.

They partnered with local contacts often called “boots on the ground” who handled key tasks like:

• Taking property photos
• Meeting sellers in person
• Attending inspections or closings

One deal near Waynesburg, Ohio, came together this way after connecting through a local wholesaling group. The success of that deal showed how virtual wholesaling could expand reach and flexibility, especially when trusted local partners are involved.

Exploring Farmland Investments

As more investors explore diversification, farmland stands out as a stable, long-term asset. But what makes it so attractive, and what are the risks?

The Financial Appeal of Farmland

Appreciation and Stability:

Farmland tends to appreciate slowly but steadily. Even during housing downturns, farmland prices often hold strong.

Income Potential:

Investors can earn through:

• Leasing to farmers
• Growing crops or trees
• Renewable energy leases (solar or wind farms)

Tangible Asset Security:

Unlike stocks or crypto, farmland is a real, usable asset. People will always need food, making agricultural land one of the most recession-resistant investment types.

According to a 2023 report by FarmTogether, U.S. farmland has produced average annual returns of 10–12% over the past 20 years when combining land appreciation and income (FarmTogether, 2023).

How to Price Farmland

Valuing farmland is different from pricing a house.

Key factors include:

• Price per acre: Compare nearby sales to understand the local going rate.
• Soil quality: Fertile land commands higher prices.
• Income potential: Estimate earnings from crops, leases, or renewable projects.
• Access and zoning: Road access, water availability, and zoning restrictions can impact value.

The entrepreneur from earlier relied on a CRM and local county records to estimate values, then verified prices by calling nearby agents. This hands-on research made their offers competitive and profitable.

Strategic Partnerships and Local Expertise

When entering new markets, especially rural one's building local partnerships is vital.

The entrepreneur built relationships with auction companies that helped sell off acquired properties quickly. Auctions created a faster turnaround time and connected them directly with motivated buyers.

Other valuable partners include:

• Local real estate agents familiar with agricultural zoning
• County assessors and land surveyors
• Farm management companies

These partnerships make it easier to scale, especially when investing in multiple counties or states.

Adapting to Market Demands

Even in smaller rural markets, success depends on meeting local needs and expectations. Building genuine relationships with realtors, appraisers, and community members pays off.

As one experienced investor said:

“In a small market, the more you become the buyer, the more success you're going to have.”

This means being proactive, understanding the community, making strategic purchases, and finding innovative ways to provide value to sellers.

So, Is Farmland a Good Investment?

If you’re willing to conduct thorough research and establish the right relationships, yes, farmland can be a very good investment.

It offers:

• Consistent appreciation
• Passive income through leases
• Long-term stability even during housing market downturns

For real estate investors looking to diversify, farmland provides a unique blend of security, sustainability, and scalability.

By staying adaptable and understanding your local markets, you can build a real estate portfolio that performs well through any economic climate.

Key Takeaways

• Farmland investing is gaining traction due to its stability and income potential.
• Understanding local demographics and market trends is essential.
• Partnering with reliable local professionals simplifies virtual and rural deals.
• Pricing land correctly and using technology like DealMachine can streamline your process.

Adaptability and education remain your biggest assets, whether you’re wholesaling homes or exploring your first farmland investment.

FAQs About Farmland Investing

Is farmland a good investment for beginners?

Yes. Farmland is considered a stable, long-term investment that’s less volatile than traditional real estate or stocks.

How do you make money from farmland?

You can earn through rent payments from farmers, crop sales, or renewable energy leases.

What should I look for before buying farmland?

Check soil quality, water access, zoning laws, and recent comparable land sales.

Is it better to buy or lease farmland?

Buying provides ownership and appreciation, while leasing offers lower risk and less upfront cost. Your choice depends on capital and goals.