In real estate investing, success isn’t just about closing more deals; it’s about building a system that creates freedom. Joey Mure, co-founder of Wealth Without Wall Street, shares why the goal isn’t just income—it’s autonomy.
In June 2020, Joey's passive income was $2,500/month. Fast forward two years, and it had grown to over $50,000/month. This wasn’t from one lucky break, but it was the result of following a simple, scalable process.
“Stop chasing hot tips. Start building financial freedom with a system that matches who you are.”
Want to dive deeper? Watch the full conversation with Joey Mure as he shares his journey from $2,500 to $50,000/month in passive income and explains how to build your own system for financial freedom.
What Real Freedom Looks Like in Real Estate
Real estate often starts as a path out of the 9–5 grind. Maybe you’re flipping houses, wholesaling, or managing rental properties. That’s a solid start but it's not the endgame.
“You may have left your job... only to create another one.”
If your real estate business depends on you showing up every day, you’re not free yet.
Use the Calendar Test:
- Open your calendar app.
- Are your appointments there because you chose them?
- Or is your time controlled by obligations?
True financial freedom happens when your passive income covers your monthly expenses, and your calendar reflects your choices, not your to-do list.
The Wealth Without Wall Street System for Real Estate Investors
Joey and his business partner Russ Morgan created a repeatable path to financial independence. They call it the Passive Income Operating System—a structured way to build wealth without burnout.
Here’s the 3-step foundation of their system:
- Store Capital in a Smart, Accessible Way
- Invest Based on Your Investor DNA
- Stack and Scale Aligned Income Streams
Let’s explore how each step works especially for real estate investors who want out of the hustle.
Step 1: Store Capital Where It Works for You
Before investing, you need capital. But where you store that money matters more than most people realize.
Joey discovered this while working at Wells Fargo. He read Become Your Own Banker by Nelson Nash and learned something surprising:
“Wells Fargo had $18 billion in high cash value life insurance on their books—more than in real estate.”
This led Joey to adopt the Infinite Banking Concept (IBC)—a powerful way to store and access money through specially designed whole life insurance policies.
Why Infinite Banking Works for Real Estate Investors:
- Liquidity – Access funds anytime for a deal
- Growth – Cash value increases with guaranteed rates and dividends
- Tax Advantages – Growth is tax-deferred or tax-free
- Control – You decide when and how to deploy your capital
“Stop doing what banks tell you to do. Start doing what banks are actually doing.”
This cash pool becomes your home base—the launchpad for all your investments.
Step 2: Invest Based on Your Investor DNA
Once your capital is ready, the next question is: Where should I invest it?
But according to Joey, that’s the wrong question. Instead, ask:
“What kind of investor am I?”
Too many people chase high returns without considering whether the opportunity fits their skills, temperament, or lifestyle. That leads to burnout or worse, loss.
Joey and Russ created the Investor DNA Profile—an assessment that maps your personality traits to passive income strategies.
Real Estate Investor Types Based on DISC:
- Driver – Fast-paced, prefers flipping or short-term deals
- Analytical – Loves systems, thrives in land notes or data-heavy rentals
- Steady – Seeks reliability, ideal for turnkey properties or lending
- Social/Influencer – Great at hospitality or team-based businesses
“When your investment strategy matches your strengths, you build momentum, not resistance.”
This alignment reduces mistakes, speeds up results, and builds confidence over time.
Step 3: Stack and Scale Passive Income Streams
With stored capital and a clear investor identity, you’re ready to build multiple income streams—one step at a time.
Joey and Russ didn’t pick one magic investment. Instead, they tested, refined, and scaled income streams that matched their DNA.
Examples of Passive Income for Real Estate Investors:
- Raw Land Notes – Buy low, sell with monthly payments
- Short-Term Rentals – Automate guest messaging, turnover, and pricing
- RVs on Rental Platforms – Use booking apps and remote management
- Turo Car Sharing – Rent vehicles with clear policies and systems
- Affiliate or E-commerce Websites – Outsource content and operations
“The goal isn’t complexity—it’s cash flow that doesn’t need you daily.”
Track what works, exit what doesn’t, and keep stacking.
Bonus: How to Know If You’ve Built a Job or a System
Ask yourself:
- Can I step away for a week without everything falling apart?
- Does my business make money without me showing up?
- Do I have written processes, and someone to follow them?
- Does my passive income exceed my expenses?
If you answered “no” to most of these, you’ve likely built a job. The Passive Income Operating System helps you build a real estate business that works for you—not the other way around.
Final Thoughts: Replace the Hustle with a System That Fits You
Joey Mure’s journey, from $2,500/month to $50,000+/month in passive income, isn’t about hustle. It’s about systems, alignment, and consistency.
By:
- Storing cash where it’s liquid and growing
- Choosing investments that match your style
- Building income lines that scale without you
…you can create a real estate business that gives you back your time.
“When your calendar is filled by choice, not obligation, you’re free.”
