Effective outreach is key in any marketing strategy for real estate investors. Maybe you propel your campaign forward with texting while another form of outreach is your primary driver. So whether you supplement your direct mail with a text or use it as your primary form of reach a strong text message campaign can boost your ROI.
So in this blog, we will dive into the top 10 real estate text scripts every investor needs in their arsenal to win more leads and close more deals. Without further ado lets dive into how effective text messaging can propel your real estate success.
Why Text Messaging is Crucial in Real Estate
In an era where smartphones are increasingly becoming the preferred mode of communication, it is unsurprising that text messaging has become a cornerstone medium for communication amongst real estate investors and potential leads.
Text messaging is direct, expedient, and affords the personal touch that emails can often lack. Sending a well-crafted real estate text to potential leads strikes a balance between formality and relaxed communication, allowing for timely responses and fostering strong relationships.
Deploying Real Estate Text Message Scripts for Maximum Impact
While text messaging may be intuitive to most, using it effectively in real estate is an art, like any form of marketing. Understanding when and how to use the right real estate text message templates is the key to unlocking its potential. The following section provides practical advice for utilizing these text scripts effectively.
No two leads are the same, hence tailoring your messages to your audience is crucial. The following ten real estate text message scripts are designed to target different audiences and scenarios, giving you a wide arsenal to choose from.
Top 10 Real Estate Text Scripts for Lead Outreach
If you are just starting out or are a seasoned investor , these 10 text scripts will make a great addition to your marketing playbook.
1. The Introduction Text
Use this script to introduce yourself and your company to your leads.
"Hey [Lead's name], I'm [Your Name] from [Your Company]. Wondering if you've considered selling your property [Property's Street Address]? Let's chat about a potential offer. Reply to connect!"
Starting off on the right foot is always important when introducing yourself and your company to potential leads. Be sure to keep this first text to your lead friendly and brief.
2. Follow-up Text After No Response
No response? No problem. Be sure to send them this script for follow up.
"Hi [Lead's name], this is [Your Name] touching base again from [Your Company]. I understand you might be busy, just wanted to follow up on my previous message regarding your property at [address]."
Follow-up is key in any marketing or sales strategy. Straight yes and no answers to your texts are helpful because you then know the way the lead is headed. No response and "maybes" are the battle. That is where follow-up comes in handy.
Make sure you have more than just one initial touchpoint with your leads. Your consistency in outreach will create brand recognition and facilitate more deals.
3. Appointment Confirmation Text
Set an appointment with the seller? Don't forget to remind them with this text script.
"Hey [Lead's name], looking forward to our meeting on [date] to discuss your property at [address]. Please let me know if there is any change in plans."
This text is helpful to make sure that everything is still in order with your appointment. You would end up wasting time if they were no longer interested and you drove out for the appointment.
4. Post-Meeting Thank You Text
As mentioned earlier, don't forget to follow up. Be sure to send them a quick thank you for the appointment or phone call with this script.
"It was great meeting you today, [Lead's name]. Thank you for discussing your property at [address]. Looking forward to potentially working together."
5. Follow-up Text After No Deal
Couldn't make a deal work? While that is a bummer it is still important to have a positive attitude because you never know who they might talk to about your business. Use this script to make this situation a little easier.
"Hi [Lead's name], it's [Your Name] from [Your Company]. Despite not being able to agree on a deal on your property at [address], I hope we can find common ground in the future."
6. The Re-Engage Text
Maybe you heard back from your lead initially, but it has been a while since you've heard from them. Re-engage your leads with this script.
"Hey [Lead's name]! I haven’t heard from you in a while, just thought to check-in. Is your property at [address] still available?"
7. The Holiday Greeting Text
Building up name recognition is super important. One easy way to do this is to send holiday texts out to your leads. Use this script to touch base.
"Happy holidays, [Lead's name]! Here’s wishing you a wonderful holiday season and a happy New Year. - [Your Name], [Your Company]."
8. The Networking Event Reminder Text
Have a networking event that might be useful to your leads? Send them this text.
"Hey [Lead's name], don’t forget about the upcoming networking event happening on [date]. Looking forward to seeing you there."
9. The Checking In Text
Don't be afraid to check in with your leads from time to time. This script will help with that outreach.
"Hi [Lead's name], this is [Your Name] from [Your Company]. I just wanted to see how things are going with your property at [address]. Don’t hesitate to reach out if you have any questions!"
10. The Invest In The Future Text
Maybe your lead isn't ready to sell quite yet. That's okay. Send this text to let them know that if they change their mind later, you'll be there.
"[Lead's name], thank you for your time so far. Even if now is not the right time to discuss your property at [address], I'd love to keep the lines open for future opportunities."
Conclusion
Investing in real estate text message scripts is a sure way to boost your real estate marketing and lead outreach. Remember, it's not what you say, but how you say it. These text scripts aim to help real estate investors, whether experienced or newcomers, effectively communicate with leads and maximize their deal-closing potential.
Remember to always stand ready to revise your tactics; the real estate business is ever-changing and so should your strategies. So go ahead, give them a try, and stay tuned for more insights from DealMachine.
