What Is the 4P Model in Real Estate Investing?
Ever wonder why some real estate investors seem to succeed again and again while others struggle to get traction? It’s not just talent or timing.
Cody and Mark, two experienced real estate investors, built something they call the 4P formula—a simple yet powerful formula based on four key areas: Purpose, Personal growth, Professional tracking, and People.
In this blog, you'll learn how this model helped them grow their businesses from the ground up.
If you're looking to scale your real estate investing business, the 4P model offers a clear path forward, rooted in mindset, measurement, and momentum.
Watch Cody and Mark break down the 4P model in this short video, get inspired by their real-life journey before diving into the details below.
Video Highlights
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0:00 – The 4P Model That Joe Homebuyer Uses
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3:29 – Learning From The Highs And Lows In Your Life
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6:53 – LOACC: Your Business Vitals
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11:12 – Tracking Your Business Vitals With The Joe Homebuyer Spreadsheet
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15:29 – Outro
Purpose: Know Why You’re in the Game
Cody’s Story: From Financial Struggle to First Deal
Cody’s journey into real estate started with a tough decision: pay for food or pay the mortgage. Just days later, he attended a local investor meeting and, within 39 days, closed his first deal.
That one deal earned more than his first year working in insurance.
That experience shaped his purpose. Today, Cody focuses on real estate investor purpose development by connecting his work to his deeper mission: funding international mission trips for people who can’t afford to go.
When the work gets hard or he faces rejection, Cody reminds himself:
“Next phone call, I’ve got a missionary to send out for two years.”
Purpose isn’t a buzzword; it’s the fuel that keeps real estate investors going.
Personal Growth: Mindset Habits That Build Investors
To grow your real estate business, you first have to grow yourself. Cody and Mark read daily, attend events, and invest in coaching to improve their skills.
They focus on building habits like:
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Better communication
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Emotional resilience
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Clear decision-making
This is key to long-term personal and professional development in real estate investing. Your mindset becomes your competitive advantage when the market shifts.
Professional Development: Track What Matters
Use the LOAC System to Monitor Business Health
Mark introduced a framework that helps real estate investors track performance like a doctor monitors vital signs. It’s called LOAC:
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Leads – Initial inquiries
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Opportunities – Leads that show potential
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Appointments – In-person or phone meetings
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Contracts – Signed agreements
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Closes – Completed transactions
This tracking system helps investors spot gaps in their process. For example, one franchise converted 175 leads into 83.8% opportunities but only scheduled 19 appointments. That insight revealed a clear follow-up issue.
Tracking real estate investor metrics like these keeps your business healthy and growing. Small improvements in appointment or close rates can lead to big revenue gains.
Establish Your Baseline
Comparing yourself to other investors won’t help. Cody and Mark encourage you to create your baseline and improve from there.
“Here’s what it should be—better than what it is. But you just need to know what is.”
Once you know your numbers, you can set smarter goals and track progress. Weekly reviews of your LOAC metrics lead to better decisions and better deals.
People: Build the Right Support Circle
No investor grows alone. The fourth P, People, is about surrounding yourself with the right mentors, team members, and peers.
You need people who:
Your network plays a huge role in your ability to grow your real estate investing business. Build it with care.
Final Thoughts: Align Metrics and Mindset for Long-Term Growth
The 4P model is more than a theory, it’s a practical system built from years of hands-on experience. If you want to grow as a real estate investor, focus on:
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Purpose to stay motivated
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Personal growth to stay sharp
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Professional tracking to stay consistent
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People to stay supported
Apply even one of these areas today, and you’ll be closer to scaling your real estate business with confidence.
FAQ – Real Estate Investor Insights
What is the 4P model in real estate investing?
The 4P model includes Purpose, Personal development, Professional tracking, and People. It helps investors build a solid foundation for long-term growth.
What systems do successful real estate investors use?
Many top investors use systems like LOAC to track leads, appointments, and contracts. These tools help them spot weaknesses and improve deal flow.
How do I track real estate deals effectively?
Use a simple spreadsheet or CRM to track the LOAC steps: Leads, Opportunities, Appointments, Contracts, and Closes. Review your data weekly.
What habits lead to real estate investing success?
Daily learning, consistent follow-up, staying connected to your purpose, and working with mentors are habits shared by high-performing investors.
Why is mindset important for real estate investors?
Real estate comes with rejection and risk. A strong mindset helps you stay focused, bounce back from losses, and lead with confidence.
