The Complete Guide to AI in Real Estate

The Complete Guide to AI in Real Estate

17 min max read

Artificial Intelligence [AI] shows no signs of stopping. AI technology has reached almost every part of the economy, and the real estate industry is definitely no exception. For those in the real estate industry, the time to work with AI is now, before you or your team get left behind. From AI-enhanced property valuation to DealMachine's automated real estate list builders, AI will revolutionize how we buy, sell, and manage real estate. As the world continues to embrace this technology, AI promises more efficient processes, smarter decision-making, and huge opportunities for the first innovators.

In this guide, we will discuss the many and fascinating ways AI will transform the landscape of real estate. We will explore current and traditional research, future applications of AI, and analyze the impact of AI for real estate in both business and our society.

What is AI and How Does it Work in Real Estate?

what is ai in real estate

Artificial Intelligence [AI] is the development of software, computers, and algorithms that can perform human-like tasks. It includes technologies, such as machine learning or ML, natural language processing or NLP, computer vision, and predictive analytics. The term AI is generally broad, containing topics from automation to robotics.

In the context of real estate, AI uses technology, such as machine learning and natural language processing, to analyze data, learn from the data, and make predictions and recommendations based on what it then understands.

Like human intelligence, artificial intelligence naturally gets better over time, especially with the introduction of new data.

Applications of AI in Real Estate

AI-Driven Property Valuation and Pricing

AI-Driven Property Valuation and Pricing

Property valuation has long been a significant part of real estate. Valuation influences both investor’s and consumer’s decisions on buying, selling, and renovating. In the past, property valuations resulted from the manual comparison of recent data on the market. For example, companies like Zillow would grab large amounts of data and make estimations based on that data.

However, today, the emergence of AI has brought innovation and new tools to this process. For this to happen, innovators applied machine learning and other AI technology to provide more accurate property valuation and pricing.

These new AI-driven property valuation and pricing systems use large amounts of data and complex algorithms to provide precise and predictive valuations of home renovations. Instead of simple comparisons, these systems use a large range of variables, including property characteristics, location attributes, historical home values, price trends, neighborhood data, and macroeconomic scales.

Machine learning also plays an important role in these valuation systems. For one, innovators can train models on past data to test how accurate their valuation systems are. To take it a step further, when being trained and evaluated, these predictive valuations can find invisible variables that humans likely would never find, or even know about. These invisible variables enhance AI-driven property valuation systems to wildly accurate valuations and increasingly brilliant pricing recommendations.

Enhanced Property Search with AI Algorithms

Enhanced Property Search with AI Algorithms

Traditionally, searching for a property has been a long, tedious endeavor. However, the emergence of AI algorithms has transformed property searches into a quick and personalized experience. As a result, everyone’s work in the real estate market is more streamlined and efficient.

One of the main reasons the AI-powered property search is winning is its ability to learn from its users. For example, when a buyer uses the system to search for a property, the user, directly and indirectly, sends feedback based on their actions.

This direct feedback can include: filling out a form on the site, rating the recommendations with a thumbs up or down, etc. 

Indirect feedback from users potentially includes: sharing a property link, clicking buttons, long page view time on properties, comparing the property with other properties, etc. 

Considering all of the feedback from various user behaviors, AI then can evaluate whether the buying experience was positive or negative, efficient or inefficient, and, ultimately, if a property purchase was made. Based on the evaluation, AI can try new tweaks to its recommendation system. While these tweaks can make the model less than ideal in the short term, over time these small tweaks turn into increasingly accurate and aligned recommendations for a large number of buyers.

With personalization, these models can go further with their recommendations. Using data points that a buyer provides, the models can enhance their model based on past user behavior and buyer history in a particular area. For example, if you provide information that you are a family looking for a new home, it will likely provide housing recommendations that worked for another similar family, or families, in the area. Data-driven AI is extremely powerful for personalizing buying experiences for users.


Virtual Property Search with AI Algorithms

Virtual Property Search with AI Algorithms

Recently, virtual property has emerged, gaining popularity as a smart way to explore real estate properties. AI algorithms enable virtual property search platforms to provide prospective buyers with realistic virtual experiences. These platforms offer buyers an immersive way to navigate the real estate market away from just numbers and stats in online searches.

Using large amounts of data, 3D models, images, videos, and augmented reality (AR), innovative AI will create virtual tours and simulations that provide the feeling of actually being there. Imagine being able to tour an apartment in downtown New York City while sitting on your farmhouse patio in rural Kansas. 

The obvious advantage of virtual property search is the ability to save the time and effort of prospective home buyers. Buyers no longer need to physically visit 10 properties when they can cut down their choices by virtually touring properties. Feedback during a virtual property tour can even be utilized back into the enhanced property search discussed prior. More experiences, more feedback, and more data means more happy buyers.


Smart Real Estate Outreach

In the large, hectic and competitive landscape of real estate markets, smart outreach, and sales efforts are extremely important for success. Real estate outreach technology is revolutionizing how agents find and reach out to property leads. 

These solutions are game changers for real estate outreach. In the future, investors can expect to see more AI integrations with this technology that will continue to boost the user’s experience.

One of the key benefits of smart real estate outreach is the automation of marketing processes. Tedious, time-consuming tasks like lead generation, lead nurturing, and follow-up communications can be automated so that professionals can use their time for more important aspects of their businesses. For example, DealMachine has a direct marketing automation tool, allowing users to send customized direct mail marketing to property owners with an automated follow-up. Automation systems like these can save a lot of time and stress. Simply send your mail, then put your feet up and relax! You can rest easy knowing potential deals won’t slip through the cracks due to human error.


Another key benefit is the large amount of data that’s made available through smart AI scrapers and aggregators. AI algorithms can pull together quality data, classify the data, and store it for when it’s ready for smart reuse.

For instance, DealMachine has a list builder that can automate lead generation with AI-powered smart lists. Our customers can pull leads into a marketing list from our database of over 150 million properties across the United States. In terms of personalization, users can choose from over 70 pre-made filters and 700 data points to fine-tune their exact specifications. Talk about highly targeted leads!


AI-powered real estate outreach is also influenced by generative AI. As the name suggests, this AI generates results for you based on given inputs. For real estate, this could be used to generate hard-to-find contact information. 

Likewise, a skip tracing tool gives you a property owner's phone number and email address at the press of a button. 

Data quality and time savings ultimately can go hand-in-hand. DealMachine, as mentioned above, believes fast and accurate contact results can make outreach effortless. For example, their introduction of Unlimited Contact Info in late 2023 effectively eliminated the need for skip tracing altogether with the owners' contact info being available instantly in every lead card.

AI-Powered Chatbots and Virtual Assistants

AI-Powered Chatbots and Virtual Assistants

AI-powered agents, chatbots, and agent virtual assistants or agents [VAs] have become a major component of customer service strategy among major businesses across the globe. In the real estate sector, chatbots, agents, and agent VAs are starting to pick up traction. These intelligent agents can now engage with agents and customers, provide assistance based on prompts, and streamline channels for agent communication.

The majority of chatbots and virtual assistants use some kind of NLP and ML to respond to the request of their customers. Usually, the bots are built to answer frequently asked questions. Yet, in other circumstances, they can answer a wide range of information like ChatGPT. 

Whatever the case may be, virtual agents in real estate have provided property information, scheduled property tours, provided recommendations to customers, and sometimes even worked on actual paperwork and transactions. The main play here is on the efficiency of operations. If you do not have to schedule a meetup with everyone who goes on your site, you save lots of time — and money.

Another play in recent months has been using chatbots as an intelligent guide to either learn or enhance decision-making. For example, DealMachine’s real estate AI assistant, Alma, is designed to help investors, agents, and operators evaluate deals and make well-informed decisions. From understanding property values to exploring neighborhoods, users can check in with Alma throughout their real estate investment journey. Virtual assistants like Alma can access and analyze large amounts of various real estate data. This could be property listings, market trends, or even client information. Understanding language, these bots can translate complicated trends and information into readable, understandable, and smart insights.

Predictive Analytics for Real Estate Investment

Predictive Analytics for Real Estate Investment

Predictive analytics is powered by complex data analytics and ML algorithms and has proved to be a game changer for real estate investors. These analytics can help real estate companies and real estate investors make data-driven decisions, mitigate risks, and find high-value investment opportunities. 

As mentioned above, these computer algorithms use variables, such as property size, location, demographic trends, and macroeconomic scales to generate forecasts on future property value - something every investor definitely needs to know.

Similar to how AI property searches use neural networks’ hidden layers to enhance model performance, predictive analytics can uncover trends not apparent to typical human investors. 

Using large datasets and complex statistics, this field can help investors know market movements before they happen and identify trends before they are taken advantage of. Predictive analytics is on the cutting edge of how to find high-growth opportunities in real estate.

However, like any model, AI does not always predict reality. While it is important to utilize predictive tools to understand future market trends from a historical perspective, it is also important to go out and talk with other investors for a real-time perspective on the market. At the end of the day, human expertise is still essential when interpreting and making the final call.

The Future of AI in Real Estate

The Future of AI in Real Estate

The future of AI in real estate holds outstanding potential for buyers, sellers, and investors. Artificial intelligence will continue to better the valuation, search, and outreach for properties. Chatbots and NLP-powered tools will bring a wealth of information to the fingertips of real estate investors. 

Some have been theorizing about intelligent and autonomous property management systems. Others have been theorizing about the integration of AI and blockchain to streamline secure property transactions.
No matter the future trend of smart tech, with large amounts of data in use, responsible and ethical use of AI will continue to be a large topic of conversation for the future. 

It is critical for all in the real estate industry to ensure fair use and accountability with these new tools. By embracing AI, real estate professionals will create new possibilities and transform the ways in which we sell, buy, and manage real estate for many decades to come.

How to Implement AI in Your Real Estate Business

How to Implement AI in Your Real Estate Business

Step 1: Identify Business Area for AI Implementation

Assess your business processes and identify areas where AI could be beneficial. This may involve property appraisal, lead generation, customer service, property management, or investment analysis. Identify the specific duties or challenges within these domains that could be assisted.

Step 2: Define Goals and Objectives

Define your AI implementation goals and objectives for your real estate company. Are you interested in streamlining processes, enhancing customer service, increasing operational efficiency, or gaining a competitive advantage? Your AI implementation strategy will be guided by a thorough understanding of your objectives.

Step 3: Gather and Prepare Data

AI significantly depends on data, so it is essential to collect and prepare relevant data for analysis. This includes property information, market trends, customer data, and any other pertinent datasets. Ensure that all the data used is accurate, well-organized, and in a format that can be readily interpreted by algorithms.

Step 4: Explore AI Solutions

Investigate AI solutions that align with your identified implementation areas. A variety of AI-based tools and platforms exist that are tailored to specific real estate requirements. When evaluating AI solutions, consider factors such as simplicity of integration, scalability, cost, and customer feedback.

Step 5: Work with AI Experts

If you lack AI expertise in-house, you should consider collaborating with AI experts or AI-focused companies. They can assist you in identifying the best AI solutions, adjusting them to your organization's requirements, managing partners, and offering ongoing support.

Step 6: Test the Implementation

Before complete implementation, begin with a pilot project to evaluate the effectiveness of the AI solution. This will assist you in identifying potential obstacles, refining the implementation procedure, and evaluating the influence of AI on your business operations.

Step 7: Train your Team

Provide your employees with training and education on AI technologies and their integration into existing workflows. Assist them in comprehending the benefits and proper utilization of AI tools. This will guarantee a seamless transition and allow your team to maximize the AI's potential in their daily duties.

Step 8: Monitor and Evaluate

Continuously track the performance of your AI implementation and assess its business impact. Track key performance indicators such as cost savings, efficiency improvements, customer satisfaction, and ROI. Utilize this information to make adjustments, optimize AI processes, and make educated decisions regarding future AI implementations.

Step 9: Stay Alert to Real-time Trends

Real estate professionals need to remain abreast of the most recent AI advancements and trends due to the accelerated development of AI technology. Frequently, companies investigate new AI solutions, attend industry conferences, and participate in AI communities to ensure their residential real estate business is maximizing AI's potential.

Pros and Cons of AI Applications for Real Estate


  • Enhanced Efficiency: AI can automate repetitive duties, streamline processes, and manage large data volumes more effectively than humans. This increases operational efficiency and saves time for real estate professionals.
  • Accurate Property Valuation: Algorithms propelled by AI can analyze vast data sets to provide more precise property valuations. This enhances the transparency and objectivity of property pricing by decreasing reliance on subjective assessments.
  • Improved Property Search: Based on a buyer's preferences, budget, and location, AI algorithms can adapt property recommendations, which advances the property search experience by offering customized options and saving purchasers and agents time.
  • Predictive Analytics: AI enables real estate investors to use predictive analytics to make investment decisions based on data. AI algorithms can predict property values, rental yields, and potential returns on investment by analyzing market trends, economic indicators, and historical data.
  • Enhanced Customer Service: Chatbots and virtual assistants enabled by AI can provide instantaneous responses to customer inquiries, thereby reducing response times and increasing customer satisfaction. These virtual assistants are available around-the-clock to answer inquiries, schedule appointments, and provide property information.


  • Initial Investment: Implementing AI solutions may necessitate substantial initial investment in infrastructure, software, and training. Adopting AI technology may be difficult for individuals and small enterprises with limited resources.

  • Data Quality and Privacy Terms: The quality, accuracy, and privacy of the data can affect the efficacy of AI algorithms. For real estate businesses, ensuring data integrity and complying with data privacy regulations can be challenging.

  • Lack of Human Touch: Some consumers may find that AI-driven interactions lack the human touch and personalized approach they prefer. AI may not always be able to replicate the empathy and intuition that human interactions provide.

  • Limited Contextual Understanding: Complex and nuanced data may be difficult for AI algorithms to decipher. Understanding context, emotions, and unique circumstances in real estate transactions can be difficult for AI systems, leading to potential inaccuracies or misinterpretations.

  • Depending on Technology: It is possible for real estate professionals to become excessively dependent on AI technology, thereby diminishing their critical thinking and decision-making skills. In the real estate industry, it is essential to establish a balance between utilizing AI tools and maintaining human expertise.

Benefits of AI in Real Estate

Enhanced Property Valuation

To provide more accurate and objective property valuations, AI-powered algorithms can analyze a vast array of data, including property attributes, historical sales data, market trends, and comparable properties.

This increases transparency in the selling process, decreases human bias, and allows for more informed pricing and selling decisions.

Efficient Property Search

Based on a buyer’s and homeowner's personal information, preferences, budget, and location, AI algorithms can cater to property recommendations. 

This results in a more efficient property search process by displaying relevant listings for properties that match specific criteria, saving time for both purchasers and agents.

Predictive Analytics for Investment

AI is capable of analyzing housing market trends, economic indicators, and demographic data, this allows AI in real estate to identify investment opportunities, evaluate risks, and predict property appreciation. 

These insights can assist real estate investors in making more informed investment decisions, optimizing their portfolios, and maximizing their returns.

Improved Customer Service

Chatbots and virtual assistants enabled by artificial intelligence can provide immediate responses to customer inquiries, assist with property inquiries, schedule viewings, and answer frequently asked questions. 

This optimizes the overall consumer experience by providing support and timely information around the clock.

Smart Property Management

Analyzing data from millions of IoT sensors deployed in millions of buildings, AI can elevate property management. 

This allows for predictive maintenance, energy optimization, and automation of routine duties such as temperature control and illumination, resulting in millions in cost savings, enhanced efficiency, and increased tenant satisfaction.

Efficient Transaction Processes

Integration of artificial intelligence into real estate transactions can streamline and automate various processes. 

For instance, document analysis and processing propelled by AI can expedite tasks such as the contract review process, title work and processes, search processes, and lease management processes by reducing documentation and minimizing errors.

Market Insights and Decision Making

AI is capable of processing and analyzing immense quantities of real estate market data, thereby providing valuable knowledge of market tendencies, pricing patterns, and demand-supply dynamics. 

This aids professionals in the real estate industry in making informed decisions, such as identifying target markets, pricing strategies, and investment opportunities.

Frequently Asked Questions

Q1: What is AI, and how does it relate to the real estate industry?

A: AI, or artificial intelligence, refers to the development of computer systems that can perform tasks that typically require human intelligence. In real estate, AI technology is used to automate processes, analyze data, provide property valuations, enhance property search, optimize property management, and improve customer experiences.

Q2: How can AI help in property valuation?

A: AI-powered algorithms can analyze a wide range of data, including property attributes, historical sales data, market trends, home values, and comparable properties to provide more accurate and objective property valuations. 

This helps buyers, sellers, mortgage lenders, and appraisers make informed decisions based on reliable and transparent valuations.

Q3: How does AI improve property search?

A: AI algorithms can personalize property searches by considering buyer preferences, budget, and location. 

This enables AI-powered platforms to provide tailored property recommendations, saving time for buyers and agents and increasing the likelihood of finding properties that match specific search criteria well.

Q4: Can AI predict real estate market trends?

A: Yes, AI can analyze market trends, economic indicators, and demographic data to identify patterns and make predictions about real estate market trends. 

These insights can help real estate agents, investors, homeowners, and professionals make knowledgeable decisions regarding investments and market positioning to sell properties.

Q5: How does AI enhance customer service in real estate?

A: AI-powered chatbots and virtual assistants can respond instantly to customer inquiries, schedule property viewings, answer questions about properties and neighborhoods, and provide support 24/7. 

This improves customer service by offering timely information and assistance, enhancing the overall customer experience.

Q6: How does AI optimize property management?

A: AI algorithms, combined with IoT sensors installed in buildings, can optimize property management by analyzing data on energy usage, occupancy patterns, debt levels, and maintenance needs. 

This enables predictive maintenance, energy optimization, and automation of routine tasks, resulting in cost savings, improved efficiency, and enhanced tenant satisfaction.

Q7: Is AI replacing real estate professionals?

A: AI is not meant to replace real estate professionals but rather enhance their capabilities and efficiency. 

While AI can automate certain tasks and provide valuable insights, the expertise and personal touch of real estate professionals remain essential in areas such as negotiation, relationship-building, and understanding the unique needs of clients.

Q8: What are the ethical considerations in using AI in real estate?

A: Ethical considerations for AI include ensuring fairness, transparency, and accountability. Efforts must be made to eliminate biases in data and algorithms, provide transparent explanations for AI-driven decisions, and protect data privacy.

Responsible and ethical use of AI should be prioritized to avoid potential discrimination and ensure equal access to opportunities.

Q9: How can real estate businesses implement AI?

A: Implementing AI involves identifying areas for implementation, defining goals and objectives, gathering and preparing relevant data, exploring AI solutions, collaborating with AI experts if needed, piloting and testing solutions, training employees, monitoring performance, and staying updated on AI advancements and trends.

Q: What are the benefits of AI in real estate?

A: The benefits of AI in real estate include enhanced property valuation accuracy, efficient property search, predictive analytics for investment decisions, improved customer service through chatbots and virtual assistants, streamlined property management processes, optimized transaction processes, and access to valuable market insights for decision-making.

Conclusion: Embrace the AI Revolution in Real Estate

Conclusion_ Embrace the AI Revolution in Real Estate

Artificial intelligence has the potential to revolutionize the real estate industry by equipping professionals with sophisticated tools and insights to navigate the market, make new listings, provide exceptional client experiences, and increase operational efficiency. The opportunity to save time and money across the board from investors, agents, and buyers cannot be overlooked.

By incorporating AI and effectively leveraging its capabilities, real estate companies can unlock new opportunities, create value, and shape the industry's future. All the while, investors and buyers can navigate the regular, and occasionally difficult, market conditions, taking all of the unease and frustration of property buying with it.

David Lecko

About David Lecko

David Lecko is the CEO of DealMachine. DealMachine helps real estate investors get more deals for less money with software for lead generation, lead filtering and targeting, marketing and outreach, and acquisitions and dispositions.